"Just Citizens"?

This Is No Dirty Trick: Bush Will Take High Road
I wouldn't be surprised if this ad does get denounced. I hope in a clever way, but I wouldn't look for these guys at the convention, because this isn't being run by the party. This is a 527 organization doing this, just citizens. Anybody can do this.

OK, when an anti-Bush 527 organization airs an ad, it's intimately connected with the Kerry campaign... but when an anti-Kerry 527 airs an ad, it's "just citizens"? Rush would never consider "flipflopping", right?